The Complete Guide to Store Fixtures for Retailers

2.1 POP Product Displays (Point of Purchase Displays)

POP product displays are used in retail settings to attract customer attention and stimulate purchases, often placed in prominent locations within the store. Their primary purpose is to increase product visibility and ignite customer desire to buy.

2.1.1 Freestanding Display Stands

• Purpose: Used to display multiple products, often a standalone structure that can hold various brands or categories.
• Features: Stable structure, easy to move, often designed with adjustable height to fit different products.
• Application: Commonly placed in main aisles or intersections of supermarkets, pharmacies, and large retail stores to attract customer attention.

2.1.2 Hanging Displays

• Purpose: Utilizes vertical space to showcase products and catch the customer's eye.
• Features: Saves floor space and creates a visual impact with the hanging design.
• Application: Typically found in open areas or on walls in large malls, suitable for lightweight or well-packaged products.

2.1.3 Display Cases

• Purpose: Used to protect and showcase valuable products, enhancing the overall aesthetic appeal.
• Features: Generally enclosed with glass doors to prevent theft while elevating the product’s premium feel.
• Application: Ideal for jewelry stores, watch shops, and high-end cosmetic stores to effectively display luxury items.

2.1.4 Promotional Display Racks

• Purpose: Specially designed to showcase promotional products and boost sales.
• Features: Often designed with bright colors and eye-catching designs to quickly attract customer attention.
• Application: Placed in prominent locations during promotional seasons or events to encourage customers to try or purchase items.

2.1.5 Display Strips

• Purpose: Small signs placed above or beside shelves to promote specific products or deals.
• Features: Simple and clear, quickly conveying promotional information and grabbing attention.
• Application: Used on shelves in various retail stores to increase product visibility.

2.2 POS Product Displays (Point of Sale Displays)

POS product displays are placed near checkout areas or payment counters, aimed at promoting additional sales and impulse purchases.

2.2.1 Checkout Counter Display Racks

• Purpose: Placed near checkout counters to display small items like candy, drinks, and trinkets.
• Features: Compact design, allowing customers to easily pick items while checking out, usually aligned with the store's branding.
• Application: Effective in supermarkets, convenience stores, and food outlets to stimulate impulse buying.

2.2.2 Countertop Displays

• Purpose: Small displays placed on counters or tables, ideal for promoting new or seasonal products.
• Features: Moderate size, easy for customers to interact with, often designed to highlight product features.
• Application: Suitable for all types of retail stores, especially in high-traffic checkout areas.

2.2.3 Hooks and Pegs

• Purpose: Installed on walls near checkout areas, suitable for displaying small items.
• Features: Highly flexible, allowing quick product changes and suitable for various products.
• Application: Common in convenience stores, pharmacies, and toy stores, allowing customers to easily grab items.

2.2.4 Mobile Display Carts

• Purpose: Movable displays, ideal for promoting extra products at checkout.
• Features: Easily moved to different locations, convenient for displaying different products.
• Application: Often used in supermarkets or malls for seasonal promotions or special events.

2.2.5 QR Code Displays

• Purpose: Provides QR codes at checkout areas for customers to scan and access more information or promotional offers.
• Features: Convenient and engaging, offering real-time promotional information to customers via their smartphones.
• Application: Suitable for modern retail stores, seamlessly connecting with customers' mobile devices.

2.3 Temporary POP Displays

Temporary POP displays are short-term fixtures designed for specific events, promotions, or seasonal sales, often flexible and easy to change.

2.3.1 Cardboard Displays

• Purpose: Lightweight and easy-to-transport displays, ideal for short-term promotions.
• Features: Low cost, flexible design, quick to set up and take down.
• Application: Commonly used during new product launches or seasonal promotions, often seen in supermarkets and department stores.

2.3.2 Portable Display Racks

• Purpose: Suitable for trade shows or special events, easy to set up and dismantle quickly.
• Features: Lightweight design, often foldable for easy transport and storage.
• Application: Used in trade shows, community events, or promotions to help businesses showcase new products or services.

2.3.3 Exhibition Displays

• Purpose: Professional displays used for trade shows or promotional events.
• Features: Well-designed, effectively attracting customers and providing product information to enhance brand image.
• Application: Ideal for industry exhibitions and expos, attracting potential customers and partners.

2.3.4 Temporary Poster Stands

• Purpose: Easy-to-change poster stands for promoting short-term events or offers.
• Features: Simple structure, easy to carry and replace, often highly visible.
• Application: Used at entrances or main aisles in malls and specialty stores to attract customer attention.

2.3.5 Foldable Displays

• Purpose: Foldable displays for easy storage and transport, suitable for short-term use.
• Features: Flexible design, often adjustable in height and width to fit different settings.
• Application: Used during holidays, exhibitions, or seasonal promotions, offering flexibility for changing needs.